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World domination and the end of the printed word

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You’ve made it when your brand name becomes interchangable with an object.

These things take time. Meaning accrues over decades. Vacuum cleaners become hoovers.

Does anyone buy an_ MP3 player_ these days? MP3 player is quaint; the kind of term I use because I’m nearly 40 years old and don’t bother with technology. iPod. Ipod.

Amazon may achieve proprietary eponymism even quicker than Apple with the Kindle (partly because e–reader is a tad uncomfortable). But that won’t mean the end of the paper book, even if Brewster Kahle’s project is the stuff of novels.

There’s a bunker involved somewhere.

Leon Paternoster

Leon Paternoster

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