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A website’s smell

Been following some links in my RSS feed and various websites today, and it strikes me websites have a smell that you pick up on straight away. Most indieweb sites have a basic, minimal design, or they go full in on a colourful Neocities look. The corporate web is different: smoother, animated and chock full of privacy notices. It uses words like “monetize”, “convert” and “creator”. It smells off.