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Edit your RSS feed to control your site’s output to

If you’re an indieweb purist you publish everything – novels, essays, images, links, thoughts, jokes and tweet-length notes – to your website before syndicating them to social media such as Twitter, Facebook and

RSS will power your syndication. The better social media services work out of the box with RSS, monitoring your feed and retrieving content whenever it’s published. The older, closed networks will require some API wrangling, normally performed by a third party automator such as IFTTT or Zapier.

Diagram of a complicated Victorian engine.

RSS is the engine of the indieweb.

Most static site generators automatically create an RSS feed, which uses to publish new posts:

A post.

The default RSS-generated post.

This is good, but means that everything, whether it’s a note, image or 2,000 word essay, looks the same – a title and a link to the post on your website. What if you want to just post the note or the image, rather than a title and link back to your site?

By changing what your RSS feed outputs, you can control what appears on There are three things you need to consider.

Firstly, will publish your complete post with no link if you generate an empty title node, i.e. <title></title>. If the post is more than 280 characters long, it’ll publish those 280 characters followed by an ellipsis and a link back to your site.

Secondly, this means you can post images directly to if you use an empty <title>. You just need to remember to make image srcs absolute rather than relative (e.g. use rather than /images/engine-2.jpg).

Finally, your website can have as many RSS feeds as you like, so you can write a special feed especially for, while leaving your ‘main’, complete feed alone. (See my feed.) Static site generators output whatever text files you like from templates, including xml, atom and json, which makes them perfect for generating RSS feeds.

Here’s what notes I publish to my site first look like on

A note.

A website note posted as-is to Note the category emoji, which is set in the note’s front matter.

You could create separate feeds for each content type you publish (e.g. one for images, one for essays and one for notes), but that’s maybe a little inefficient. I’ve opted for one feed that outputs different entries depending on whether the content is a post, note or link.

You can also do all sorts of clever things when you generate your own feed, such as automatically add a category emoji you specify in a post’s front matter. Anyway, here’s the Jekyll code for generating my feed:

See my RSS feed code on Github.

Things to note: I’ve created an everything array which concatenates all site collections into one. I’ve also taken advantage of Jekyll’s defaults to add is_note, is_post and is_link front matter to collection items automatically, so my code can tell what type of item it’s dealing with as it loops through the everything array.